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Treasure hunting taste since 1968

Vinalfood was founded on July 1, 1968 by Elie Platini. He had been, until then, an independent representative for several Italian brands , like his father , Giovanni Platini , had been. Giovanni Platini was an Italian immigrant in Belgium who started introducing Italian brands in Belgium. To date, the company is still in the hands of the Platini family. The current director is Jean Platini, son of the founder.

The Platini family has never lost his ties with Italy. At present, the Italian products still account for 75% of our range. Apart from that, our other specialty lies in Maghreb products.

What makes the difference? We don't have 5 brands of pasta, 4 brands of coffee, ... We only offer topbrands, of every product range the best possible choice. That's where we stand for! As true treasure hunters of taste ...

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